MySpace focuses on content discovery tools to win back users

By Emma Barnett, Technology and Digital Media Correspondent Published: 7:03PM GMT twenty-two February 2010

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The remarkable depart of MySpace"s former arch executive, Owen Van Natta, dual weeks ago, left employees "stunned".

At an all hands" assembly last week, that involves the total US group entertainment at the companys domicile in Los Angeles and the tellurian workforce tuning in around webcams, the newly allocated co-presidents Mike Jones and Jason Hirschorn, to one side News Corporations authority and arch comparison manager of Digital Media, Jon Miller, gave a minute general outlook of the companys strategy. The assembly was called to denote News Corporation"s joining to MySpace and insist the enlightening of the plan given the warn exit of Owen Van Natta, a week earlier.

According to a source benefaction at the proceedings, the 3 government team pronounced that the concentration of the association would be firmly centred around mending the find collection opposite each piece of the site that will concede MySpace to suggest augmenting amounts of applicable calm to the users.

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"There will not be one large product launched that have the site some-more letter of reference focussed it will occur opposite all the verticals in not as big steps.The site already functions identical to this with video. Once a user finishes examination a song video around MySpace, a little identical videos will afterwards be served and suggested.

"The companys tip people are focussing on this plan in sequence to have the site stickier so that some-more people will stay on for longer and keep going back. MySpace"s capability to assistance people find calm and element they will honestly identical to can set it detached from Facebook. It is perplexing to have the site have some-more of a pulse."

A MySpace orator said: ""MySpace has regularly been a place for people to discover. Core to the DNA are the concepts of self expression, customisation, and personalisation. You can design some-more products and functionality that have it simpler for users to find what they"re meddlesome in and be detected by those that make a difference to them."

The concentration on find has been entrance by progressively over the last couple of weeks, as the association combined some-more calm to the tide feed. Previously it usually enclosed standing updates but right away it includes alternative facilities such as what song people have been listening to and videos they have been watching. It additionally right away allows users to filter the tide around categories so a user can usually see marks people have been listening to or usually their standing updates, or both, if they want.

The all hands assembly was called a couple of days after the depart of the sites arch executive, Owen Van Natta, that left employees "stunned".

It is still misleading possibly Van Natta was dismissed or left of his own accord, with UK staff not carrying been told possibly way. However, a comparison digital comparison manager told Theat the time: "There was a feeling from the News Corp government that Owen had not been innovating at the speed of Facebook and there were not sufficient new product launches. And even the couple of launches that he has overseen such as MySpace Music indispensable redundant growth and alleviation that usually has not happened."

The majority new Nielsen total show the redundant decrease of the sites user figures. In the UK in Jan 2010, MySpace had 3.9 million singular users compared to the 23.9 singular users on vacation Facebook during the same month. In the US, where MySpace has regularly been historically bigger, 51.6 million singular users visited MySpace last month contra the 116.3 million utilizing Facebook.

News of Van Nattas depart usually came 9 months after he assimilated the organisation after a short army as arch comparison manager of song start-up Project Playlist. Previously he was the arch handling military military officer and afterwards arch income military military officer at MySpace opposition Facebook a association in that he still owns stock.

He left the MySpace with evident outcome and has nonetheless to make known his serve career plans.