What does Chlo� have in common with the three Queens of Clean?

By Hilary Alexander, Fashion Director 1206PM GMT sixteen March 2010

The 3 "Queens of Clean" Hannah MacGibbon, Stella McCartney and Phoebe Philo Photo REX/ GETTY

There are 3 young, thirty-something women at the head of the new, clean-minimalism transformation that has taken hold of Paris conform Stella McCartney, 38, Phoebe Philo, 35, and Hannah MacGibbon, 39. They all have one thing in common, detached from all being blonde, British, graduates of Central Saint Martins, and pity a affinity for neutral colours and a clean, complicated conformation - and that is the brand, Chlo.

Stella McCartney, Beatles daughter, and mom of three, was allocated Chlos beautiful executive in 1997, dual years after she had graduated from Central Saint Martins, and flushed the French tag with her signature of Savile Row-inspired tailoring churned with selected lingerie.

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Stella left Chlo in Apr 2001, to launch her own code in partnership with Gucci Group, withdrawal the proceed transparent for her former right-hand, Phoebe Philo, to take over as beautiful director. Philo, afterwards usually 27, was credited with branch Chlo in to a hot-hot brand, with a super-sensual coolness. Philo, mom of two, left in 2006 to outlay some-more time with her family, usually to lapse to Paris in delight in June, 2009, with her initial pick up for Cline.

Chlo, meanwhile, appeared to stutter slightly, until the beautiful directorship was handed to Hannah MacGibbon. MacGibbon, who had a clever lane jot down with the code anyway, carrying worked closely with Philo for five years and carrying been beautiful executive for the open 2008 launch of Chlo Parfum, has got the code behind on track.

Chlo itself, has a flattering engaging lane record, carrying proposed hold up as the initial French oppulance ready-to-wear house, proceed behind in 1952 - and giving bieing born to the prêt-à-porter commercial operation as we know it today.

It was founded by a Parisian of Egyptian origin, Gaby Aghion, who corroborated afar from the unbending ritual of what was afterwards 50s fashion, and longed for off-the-rail, high-quality clothes, in soft, body-conscious fabrics. It had a array of designers, but it wasnt until Karl Lagerfeld (the kaiser of conform who is currently the maitre at Chanel, master of his own tag and the engineer at Fendi) who assimilated in 1966, that Chlo became one of the mythological brands of the 1970s, with business together with the then-Jackie Kennedy, Maria Callas, Brigitte Bardot and Grace Kelly.

Today, the Chlo-MacGibbon team, is one of the contingent of brands, together with the Cline-Philo combo and Stella McCartney, with her own label, that is becoming different both the figure and the face of fashion.

The 3 womens unsentimental proceed to pattern could not be serve from the unconventional - and rarely costly - experiments of Nicolas Ghesquière, at Balenciaga, for example; the grand, chronological panoramas envisaged by the likes of John Galliano, say; or the whimsical, avant-gardism of Junya Watanabe.

But, Stella, Phoebe and Hannah all wear their own garments and are, in most respects, designing, if not just their own wardrobes, afterwards the garments they know that girls and women of their generation, the universe over, will certainly wish to wear, that does give them a slight corner over the competition..

Stellas grey, notched-collar coat, for example, hooded, layered-anoraks, slim trousers with low turn-ups ; Phoebes navy, slim-dress with tie-pin collar, poets shirts, and leather-lapel coat; MacGibbons camel pieces, slouchy skirts, and shrug-on school-coats - all have that necessary air of unsentimental necessity, peaked with quirky, item that is fun, rather than flashy.

These are, positively the streamlined unfussy pieces that will be the classics of tomorrow.

But does Paris have room for 3 "Queens of Clean"?